Our mission with the Saddle River Cafe project was crystal clear—immerse the brand in the charming essence of Saddle River, from its scenic outlines to the gentle flow of the Saddle River itself.

The refreshed visual identity now exudes an inviting aura, offering a taste of what awaits inside the restaurant's doors. It's not just about aesthetics; it's about creating an immediate and lasting impression that lures diners in.

Since embracing our "Beyond The Logo" pack, Saddle River Cafe has witnessed an impressive 20% increase in sales. This success story underscores the transformative power of a thoughtful visual identity—a testament to how it can elevate a brand's presence and, in this case, boost the bottom line.