Challenge

Jaguar recently unveiled a new brand identity that, while modern, seemed to depart from the brand's iconic heritage.

We saw an opportunity to reimagine Jaguar, capturing its timeless elegance and power while infusing it with a fresh perspective.

Our goal was to create a brand identity that honors the legacy of this classic car company while propelling it into the future.

(Note: This is a speculative project showcasing our vision for the brand, not a commissioned work.)

Solution

We reimagined Jaguar with a focus on its rich history and timeless appeal.

We drew inspiration from vintage racing aesthetics, incorporating bold typography, classic color palettes, and a touch of modern flair. The result is a brand identity that's both nostalgic and contemporary, capturing the essence of Jaguar's heritage while propelling it into the future.

Key Design Elements:

Typography: We chose a mix of elegant script fonts and bold sans-serifs to create a sense of sophistication and power.
Color Palette: We utilized a deep green and gold color scheme, reminiscent of classic Jaguar racing liveries, to evoke a sense of heritage and luxury.
Graphics: We incorporated subtle racing stripes and vintage-inspired graphics to add a touch of nostalgia and dynamism.
Photography: We selected imagery that showcases the beauty and power of Jaguar cars, both classic and modern.