ALL THE SMOKE
PRODUCTIONS
AUTHENTIC VOICES.
REAL STORIES.
CHAMPIONSHIP DNA.
Case Study
Scope Of Work:
Visual Identity
Brand Identity Consulting
All The Smoke Website
All The Smoke Shop
All The Smoke Productions, the brainchild of NBA champs Matt Barnes, Stephen Jackson & Executive Brian Dailey, were ready to expand their reach beyond their successful podcast.
The Challenge
Create a production umbrella company from scratch, one that could stand out from their wildly successful podcast All The Smoke and embody the authenticity, fearlessness, and raw energy of its founders.
Our Approach
We knew we weren't dealing with your average sports clients. Matt, Stephen, and Brian are straight shooters, no-bullshit kinda guys. So, we rolled up our sleeves, put on our game faces, and got ready to create a brand identity that was just as bold, authentic, and unapologetically real as they are.
The Problem
The sports media world is a crowded arena, full of wannabe influencers and recycled highlights. ATSP needed to stand out, not just as an extension of their killer podcast, but as a powerhouse production company in its own right. The challenge was two-fold: carve out a unique space in a saturated market, and ensure the new brand had its own distinct identity while still resonating with the massive fanbase of the All The Smoke podcast.
ATSP Socials
The Solution
We dug deep, channeling the raw energy and fearless spirit of Matt, Stephen, and Brian into a visual identity that screams "we're here to disrupt the game." Think bold typography, electrifying colors, and a logo that's as iconic as the athletes they interview.
We weren't just building a brand; we were forging a movement that paid homage to the podcast's legacy while paving the way for a new era of sports media.
The Execution
We didn't just design a logo and call it a day. We went all-in, creating a full-fledged brand experience:
Visual Identity: We crafted a visual language that's as bold and unapologetic as ATSP's content. Think punchy typography, eye-catching graphics, and a color palette that screams "look at me!"
Website Design: We built a digital home base that's as sleek and dynamic as the brand itself. It's a platform that showcases ATSP's content in all its glory, seamlessly connects with the podcast's audience, and invites visitors to join the ever-growing conversation.
Apparel Design: We created merch that lets fans rep the ATSP brand with pride. From hoodies to hats, we made sure their swag is as cool as their content.
All The Smoke x Make Cool Sh*t Website Builds
The Reults
All The Smoke Productions is now a force to be reckoned with. They've got a brand identity that's as fearless and authentic as they are, a website that's a testament to their vision, and a legion of fans who can't get enough of their unfiltered take on the sports world. Game over.
Ready For Us To Make Cool Sh*t Together? Let’s Talk.