Mike’s Pasta & Sandwich Shoppe
The brainchild of @mikecarrino & @mikeymortadella
Case Study
Scope Of Work:
Visual Identity
Brand Identity Consulting
Website Design
Content Creation: Photography & Videography
Apparel Design
We Got The Sauce
The Challenge
Transforming a traditional deli (open since 1926) concept into a modern community staple, blending elevated culinary techniques with local charm to resonate with the new Essex County crowd.
Our Approach
Co-founders Mike Carrino & Mike Cosenza combined their classical training with a nostalgic love for old-school delis, aiming to reintroduce the local deli through high-quality pasta and sandwiches.
The Solution
The brand balances classic deli vibes with a refined twist. From bold, streamlined logos to merchandise with playful flair, the visual identity is both modern and rooted in tradition.
The Execution
Visual Identity: Clean, impactful logo with nostalgic cues.
Merchandise & Storefronts: Apparel, hats, and interior design align with the upscale, playful personality.
Location Expansion: Mike’s success led to a new pasta & retail shop in East Rutherford, further building on their momentum.
The Results
Quickly becoming a neighborhood icon, Mike’s has cemented itself as a must-visit destination, proving that blending nostalgia with elevated food creates an irresistible combination.
Ready to Make Some Cool Sh*t Together? Let’s Talk.