ALL THE SMOKE:
ATS FIGHT // ATS BOXING // Art Of Ward
Premium storytelling, coverage, and analysis of the biggest events in combat sports from the team that wrote the playbook.
Case Study
Scope Of Work:
Visual Identity
Brand Identity Consulting
Motion Graphics
The Challenge
With the closure of Showtime Sports in 2023, a legendary era of combat sports coverage ended. The challenge was to reposition and rebrand Showtime’s properties, ensuring the legacy continued under a fresh new platform.
Our Approach
Our goal was to create a seamless transition from Showtime’s storied history into a bold, new identity with All The Smoke Fight. We needed to maintain the prestige and in-depth storytelling Showtime was known for, while injecting the vibrant energy of All The Smoke Productions.
The Problem
Showtime’s sudden exit from the sports landscape left a gap in the world of combat sports. With extensive boxing rights and a loyal following, the brand needed a new platform that could honor its legacy and engage fans at the highest level.
The Solution
We developed All The Smoke Fight as a premium combat sports platform that offers more than just fight coverage. The platform focuses on storytelling, interviews, and expert analysis, covering marquee events like Gervonta Davis and David Benavidez's fights.
By leveraging the credibility of Showtime’s legacy and blending it with All The Smoke’s bold, contemporary style, we created a brand that promises the best in combat sports content.
The Execution
Brand Identity: We created a cohesive identity for All The Smoke Fight that blends the authenticity of All The Smoke Productions with the prestige of Showtime’s sports heritage.
Visual Branding: Logos, digital assets, and social graphics were designed to make All The Smoke Fight feel like the go-to destination for combat sports fans.
Marketing & Launch: We aligned the launch with key fight events to build buzz and instantly connect with fans, ensuring the platform’s success from day one.
The Results
The launch of All The Smoke Fight filled the void left by Showtime, positioning itself as the premium platform for combat sports enthusiasts. By maintaining high-level coverage and storytelling, the platform has already begun cementing itself as the future of fight coverage. Fans know that with All The Smoke Fight, they’re not just getting analysis—they’re getting the team that wrote the playbook.